Career Builder: Using Job Boards For More Than Jobs
Take monster.com for example. The main navigation pages at Career Builder are "Home", "Find Jobs", "Post Resumes", "Job Alerts", "My Career Builder", "Advice and Resources", and "Career Fairs". Most online job hunters typically will use the Find Jobs and Post Resumes pages. About half might sign up for Job Alerts. Career Builder offers two sections that could be the most valuable sections to job seekers but not all visitors will read them. Those sections on Career Builder are "Advice and Resources" and "Career Fairs".
Of particular interest on monster.com is the "Advice and Resources" section. In this section, Career Builder has ten different sections on various subjects from continuing education to resume services to financial advice. At the top of the page, Career Builder highlights four articles of special interest to job seekers. These articles rotate on a regular basis so the visitor should check back often to see new articles and to read past articles that are listed in their appropriate headings by Career Builder.
At the very bottom of the Career Builder Advice page, there are seven different sections that are collections of articles on job hunting, business opportunities, and education that have been written by experts. In the career advice section at the bottom of the page, there is an option to watch various videos of career experts talking about different aspects of job search. This option also appears on Career Builders' home page. This is a new feature by Career Builder that actually allows the job seeker to watch a short instructional video on various topics.