Job Guide

Making The First Career Decision . . .

Interviewing: What Employers Look For  

Every year, hundreds of millions of dollars are wasted because candidates are hired for
positions they aren’t qualified for, while others are turned down for jobs that they are
more qualified to fill. To make sure that you don’t become one of these workplace casualties,
you need to take the time to understand what employers are looking for.

1. Shared values

Companies often espouse a particular set of values and ideals. Review their mission
statement to determine what those values and ideals are.

2. Commitment

Most employers are fearful of job hoppers. Although it’s no longer expected that
employees will spend their entire careers in one place, employers do want to know
that you are going to do more than collect a paycheck and use them as a stepping
stone in your career ladder.

3. Energy and enthusiasm

Employers are impressed with candidates who have the desire, enthusiasm, and
energy to do the work they are hired to do—and more.

4. An innovative spirit

Many employers are seeking to gain the competitive edge and, in that spirit, are seldom
content with the status quo. Translation: They look for employees who bring a
sense of creativity and innovation to their jobs.

5. Responsiveness

Employers want their people to be responsive to their organizational goals and
needs. It’s good to be able to work independently, but it’s also important to
acknowledge and be comfortable with the reality that you work for them.

6. Accountability

The buck has to stop somewhere and there are times when it will stop with you as
the responsible employee. This means that you must be willing to take responsibility
for your mistakes and be willing to be accountable to the people you work for and
with.

7. Team players

Many employers want team players who can work collaboratively more than they
want individual stars. In a technologically advanced, highly competitive workplace,
they look to hire people who can work together effectively.

8. Compatibility

Managers prefer to hire employees who will improve their own standing in the
organization. Demonstrate that you can look good and they’ll race to hire you for
their team.

9. Communication skills

The ability to communicate—both verbally and in writing—is an essential skill set
in every industry and profession.

10. Style

Employers also evaluate how an individual’s work style fits in with their organizational
culture. If there’s a match, this can be an important factor in the hiring
process.

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Secrets of a Successful Job Search  

To conduct a successful job search, you need to manage both the logistical dimensions
and your own attitudes and feelings. A summary of what (I hope) you now realize that it
takes to succeed:

1. You have established your job search goals and objectives.

2. You can articulate what you are looking for.

3. You can discuss your strengths and qualifications with networking contacts and
potential employers.

4. You know how to research your job targets and identify job leads.

5. You feel positive about your job search direction and strategy.

6. You have a network of people you can contact or, in the alternative, a strategy to
develop new contacts and resources.

7. You have—or can develop—a support system for yourself during your transition.

8. You are willing to work hard to find a new job.

9. You have the ability and desire to learn from your mistakes.

10. You are able to manage your negative feelings and thoughts.

11. You can recognize when you need help and aren’t afraid to ask for assistance and
guidance.

12. You are able to motivate yourself and take responsibility for your actions.

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Job Search Checklist  

1. Do you check several job posting sites (such as Monster.com [www.monster.com] or
Careerbuilder.com [www.careerbuilder.com]) every day and submit your resume to
appropriate positions?

2. Do you subscribe to at least one trade journal or professional publication with job
listings?

3. Are you member of at least one professional association in your industry?

4. Do you have a membership directory for a professional trade group, networking
group, or alumni association that you can use for networking purposes?

5. Have you reviewed your resume to make sure that it is on target and error free?

6. Are you doing Internet research to identify companies that might be interested in
hiring you?

7. Do you have an actionable networking strategy?

8. Are you conducting informational or exploratory interviews as part of your networking
strategy?

9. Are you persistent in following up on all job leads?

10. Have you researched and contacted employment agencies or executive recruiters in
your industry or occupation?

11. Do you know how to interview, or do you need more interviewing preparation and
practice?

12. Have you contacted your references to ask permission to use their names?

13. Do you know how to communicate your strengths and weaknesses and target
employers who can benefit from your qualifications and experience?

14. Do you have family and friends who can support you through this process?

15. Have you determined whether you can benefit from a career counselor and identified
and contacted career counselors who can coach you on job search strategies and
techniques?

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Time Management for Job Hunters  

It’s often been said that finding a job is a full-time job. This advice is fine if you’re unemployed,
but it is less useful if you already have a full-time job that requires your attention.
To get better control over your job search time, follow the guidelines below:

1. Set reasonable job search goals—either by time spent or activity accomplished. If
you have a limited amount of time to conduct your job search, strive for efficiency
and set your goals by activity rather than the clock. This kind of structure will give
you a greater sense of accomplishment.

2. Chunk your activities together for maximum efficiency. For example, set aside blocks
of time exclusively for Internet research, make several phone calls sequentially, or
write your resume. This method will enable you to focus and concentrate exclusively
on the task at hand rather than trying to squeeze too many different activities into
too little space. Make sure to set achievable goals in each category.

3. Create a place to keep track of your job search activities. You can use a simple
spreadsheet or word-processor document or make a chart in a notebook to list your
activities along with the time you spent on them, the people you’ve contacted, the
results, follow-up tasks you need to complete, and any other relevant information.
Having such a file will help you quickly locate information you need when an
employer or other contact calls.

4. Reward yourself when you have completed your job search tasks competently and
effectively by doing something you really enjoy.

5. When time is limited, procrastination is not an option. Don’t let yourself be sidelined
with unimportant activities. If you can’t make your job search one of your priorities,
you can’t realistically expect to find a good job.

6. Carve out a physical space for yourself that enables you to have some expectation of
privacy. The kitchen table is not a place for quality solitude or communication with
potential contacts and employers.

7. Learn to view each obstacle as a challenge to your problem-solving skills. After all,
if finding a new job were easy, you would have done it weeks or months or years
ago.

8. For those of you who have the opposite problem—meaning that you are unemployed
and have too much time on your hands—you need to approach your situation
differently. Most importantly, do not conduct your job search in total isolation.
If you have access to outplacement services or a transition center, make it a point to
go to their offices several times a week because people often find it easier to conduct
a job search when everyone around them is engaged in the same activity.

9. Make sure that your job search includes plenty of networking time as well as both
social and professional activities. If possible, join a professional group or weekly job
club and participate in their events. Even if you aren’t a particularly social person,
try to force yourself to stay socially motivated. Successful job hunting is often a very
social experience—so socialize!

10. Don’t get distracted by household tasks or chores. If you’re at home during the day,
don’t think that you don’t have anything to do. For you, looking for a job really is a
full-time job.

11. Don’t neglect your physical or mental health. Job hunting is stressful, and you need
to develop your own personal stress-busting strategies in the form of exercise, meditation,
gardening, or whatever works for you.

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Working Globally  

The world is a complicated place, and if you think that job searching within the United
States is tough, it’s even more confusing when you want to live and work abroad.
Fortunately, there are lots of resources that you can use to get the so-called “lay of the
land.”

✔ Going Global (www.going-global.com) is a Web site designed primarily to meet the
needs of international job seekers and professionals. It contains a comprehensive
array of country-specific career information, including resume/CV writing advice,
job sources, interviewing strategies, salary negotiations, and work permit and visa
regulations. It also has country guides, which you can purchase for a reasonable fee;
they are well worth the investment.

✔ Expat Exchange (www.expatexchange.com) is a virtual community that connects
people who are relocating to, living in, or returning from more than 135 overseas
locations. This site provides a great way to network with people who have “been
there and done that,” as well as experts and regional contacts who can answer more
specific questions.

✔ The International Jobs Center (www.internationaljobs.org) is a membership organization
that provides extensive information on international jobs. This includes a
weekly newspaper with more than 500 job postings, profiles of major employers in
the international development market, and an e-mail notification system to alert you
to new job openings in your areas of interest.

✔ Overseasjobs.com (www.overseasjobs.com) is part of the Aboutjobs.com network of
sites (www.aboutjobs.com) that provide free services to job seekers (employers must
pay to list positions). The site has lots of useful information, including country
guides, informative articles, visa/work permit information, and job listings.

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Long-Distance Job Hunting  

Long-distance job hunting poses a unique set of challenges and therefore deserves special
consideration.

1. Employers prefer to hire familiar faces. Although you know that you are not a visitor
from outer space—just another city or state—you may be perceived as an alien
from another planet. To overcome this perceptual barrier, you will need to familiarize
yourself with the city’s landscape and resources.

2. If you already have contacts in your target location, recruit them as allies in your job
search. Ask them to send you a copy of the local telephone directory and provide
you with the names of major newspapers, business directories, or locale-specific job
search books.

3. Don’t worry if you don’t have contacts in your target location; you can gather this
information yourself by contacting the local Chamber of Commerce to obtain business
directories and any other available information.

4. If you currently live in a city with a good library, the business librarian (or any
librarian who is familiar with the library’s job search and business resources) can
help you identify and locate the information that you need.

5. Plan to subscribe to the local newspapers. Many newspapers now have online editions,
which make it easier to access local information and job listings in a timely
manner.

6. Join a professional association with a national membership and then obtain the
names of the people who head the chapters in your target areas. Network with these
people by telephone or e-mail to make new contacts and learn more about the city’s
resources.

7. You can also use the professional organization’s membership directory to conduct
informational interviews by telephone. Also, don’t overlook the many potential contacts
available through alumni directories from your alma mater. These directories
have proved invaluable to many job hunters who are looking to relocate.

8. When you have the names of potential contacts, decide on your preferred method of
contact. If you represent yourself well on the phone, you can warm up the conversation
with small talk. If you prefer to write first (and call later), e-mail usually works
best, as it is quicker and more efficient than traditional snail mail.

9. Never send your resume to a new contact person as an attachment because they will
probably be afraid to open it. In general, it makes more sense to build some of your
resume information into the content of your e-mail and send the resume at a later
date after you have established a contact.

10. Depending on your profession and level of experience, you can also benefit from
contacting executive recruiters who specialize in your target location. If necessary,
revisit the information in Checklist 45 for ideas about how to make this strategy
work for you.

11. Plan to visit the city, preferably around industry conferences and trade shows, so
that you can make as many contacts as possible in the shortest amount of time.
Also, take the initiative to set up informational or exploratory interviews while you
are in the city in order to become a familiar face.

12. Stay in touch with your contacts. When you are far away, it is a little too easy for
them to forget you. It’s your job to make sure that you become memorable and keep
them motivated on your behalf.

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Finding the Right Counselor for You  

If you decide to explore the possibility of working with a career counselor, it is important
to choose someone whose style and values are compatible with your needs. There are a
number of ways to identify good counselors.

1. Networking is usually one of the best methods. Talk to the people you know
(including the career services office at your school or alma mater) about any career
counselors who they know to be competent and reputable.

2. Use the telephone and Internet Yellow Pages to identify career counselors in your
community.

3. When you have a name (or preferably a few names) of career counselors, call the
counselors and interview them on the phone about their services.

4. Ask about credentials. Although career counselors do not have to be licensed in
most states, it is in your best interest to inquire if a counselor has an advanced
degree in psychology or counseling as well as specific training and experience in
career and employment issues.

5. If you prefer to work with a counselor who is licensed or certified, you can find a list
of those career counselors at the Web site of the National Board of Counselor
Certification (www.nbcc.org). Use their CounselorFind feature to search for certified
counselors by specialty and geographic location.

6. Ask about areas of specialization and experience. Some counselors either specialize
in working with specific populations (for example, lawyers, doctors, or business
executives) or have extensive experience with certain industries or occupations.
Depending on your needs and situation, you may want to choose someone who is
knowledgeable in your particular field or profession.

7. Counselors vary in regard to their use of testing instruments. If you are interested in
testing, make sure that you choose someone who is comfortable and knowledgeable
about these instruments and vice versa. You certainly wouldn’t want to choose a
counselor who relies heavily on testing if you prefer a counseling modality. Having
said that, keep in mind that there are many counselors who provide both testing and
counseling, depending on the specific needs of the client.

8. Some career counselors make a clear distinction between career counseling and personal
counseling. Others, particularly those who are trained in psychology, recognize
that feelings and conflicts may surface during a job search or career transition
(fear of success, fear of failure, lack of support, and so on) and will work with you
to help resolve those issues. If you sense that you might want to delve a little deeper,
make sure that you choose a counselor who works psychologically.

9. Ask the counselor to provide you with the names and numbers of people they have
worked with who can attest to their capabilities. Although some counselors may not
be able to provide the names of former clients (for confidentiality purposes), they
can and should refer you to professional colleagues who can attest to their capabilities.

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What Career Counselors Do  

Here is a list of services career counselors offer.

1. Provide individual counseling for career choice, career development, and job search
concerns.
2. Conduct career workshops and job support groups.
3. Administer and interpret vocational tests.
4. Teach job hunting skills and strategies.
5. Write resumes and cover letters.
6. Provide support during transitions.
7. Help resolve emotional and psychological conflicts.
8. Aid clients in developing career plans.
9. Refer clients to outside resources.
10. Help clients improve career decision-making and interpersonal skills.
11. Coordinate services with other helping professionals (social workers, psychiatrists,
psychologists, and so on).

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Do You Need a Career Counselor?  

A career counselor is a job search coach who can help you develop a career plan and
implement a job search strategy. If any of the following situations apply to you, you might
want to consider working with a career counselor.

1. I often get stuck in stressful and/or dead end jobs.
2. I don’t know what I want to be when I grow up.
3. I have trouble getting along with my bosses or co-workers.
4. I often get passed over for promotions.
5. My work bores me.
6. I don’t respect the people that I work for and with.
7. I feel like I’m not living up to my potential.
8. My work is meaningless.
9. I change jobs a lot, but the new job isn’t any better than the last one.
10. I have trouble setting or meeting goals.
11. I had bigger dreams for myself.
12. I often get fired or laid off.
13. I have a reputation as a troublemaker.
14. People take advantage of me at work.
15. I never get any credit for the work that I do.
16. I feel like I don’t have any skills.
17. It’s hard to get up and go to work in the morning.
18. I don’t know how to sell myself.
19. I feel like I don’t have anything to offer an employer.
20. I never get the salary that I deserve.
21. My resume is a disaster.
22. I don’t know what I want to do.
23. I don’t know how to look for a job.
24. I hate authority.
25. I can’t stand the people I work with.
26. I feel like an impostor at work.
27. I’m too much of a perfectionist.
28. My work doesn’t fit my personality.

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Job Search Insanity  

It’s both easy and understandable to want to blame the job market for an extended bout
of unemployment, but you do yourself a disservice if you aren’t also willing to consider
that you are contributing to your dilemma. It’s easy to get frustrated with job hunting and
conduct your search in a stale, half-hearted manner. If you continue to do what you’ve
always done—network the same way, send out the same resume and cover letter, and use
the same group of contacts over and over again—without much success, it may be time to
change your approach.

To evaluate what you need to change, answer the following questions:

1. Which of your job search methods no longer seem to be working?
✔ Does your resume generate the kind of response you want?
✔ Do recruiters express interest in you and send you out to interview with prospective
employers?
✔ Do the people in your network continue to send you leads, or do you have the
sense that they’re avoiding you or don’t know how to help?
✔ Do the Web sites that you visit yield appropriate listings, or do you get the feel
ing that they don’t have the kind of position you’re looking for?

As you approach the new work week, make a habit of reviewing this information
and make whatever changes are necessary to generate new leads, motivation, and
enthusiasm.

2. Which job search strategies and techniques are working to your satisfaction?
Obviously, you don’t need to fix what isn’t broken—you just need to do more of
what is working. When you get the kind of responses and feedback that you’re looking
for, it empowers you to get and stay motivated and optimistic.

3. Is there something new that you haven’t yet tried?

✔ A new Web site?
✔ An electronic mailing list?
✔ A job club?
✔ A career counselor?
Instead of dismissing these novelty approaches a priori, why not give them a chance
to work for you? After all, you never know where your next job may come from.

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Eight Ways to Manage the Reference Process  

Learning how to use your references properly is an important aspect of the entire job
search process. The following checklist will help get you thinking in the right direction.

1. Never provide the names, addresses, and telephone numbers of your references on
your resume or employment applications. You always want to meet with prospective
employers first before providing them with any reference information.

2. Do not bring a list of your references with you to job interviews and offer them to
the interviewer at the conclusion of an interview. After you interview for a position
that interests you, you need to give careful thought to the best person to offer as a
reference.

3. Try not to lose track of former employers, supervisors, and colleagues. If you have
lost touch with some people, you may want to track them down early in your job
search process so that you can reconnect with them to jog their memories about you,
reestablish a connection, and give accurate reference information. If you haven’t
worked with your contact person in a while, give them a current copy of your
resume and an overview of your current career goals.

4. Be creative about your reference choices. While direct supervisors are often useful
choices (assuming, of course, that you had a good relationship with that person),
other people can speak to different dimensions of your performance, including
clients/customers, suppliers/vendors, co-workers, and even subordinates.

5. After you have interviewed for a position that interests you, contact your references
again to ask permission to provide them as a contact person and give them an
update on the position and the company that will be calling them. This information
will allow your references to tailor their comments. Also, be sure to verify contact
information, including telephone number, e-mail address, and best contact times.

6. When preparing your list of references for potential employers, provide some background
details as to how you know each reference and the information they can
confirm, as well as their name, telephone number, e-mail and physical addresses,
and job title.

7. Reference lists are professional documents. They should always be typed and professionally
formatted, preferably in a font and style that is consistent with your
resume. If you send this information via e-mail, send it as an attachment so that it
will look more professional.

8. After you have received and accepted a job offer, send each of your references a
thank-you card to tell them about your success and express your appreciation to
them for their help.

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Networking Strategies for Success  

Here are step-by-step instructions on using networking as a strategy in your job search.

1. Get your goal in focus. Decide what you want to do and where you want to do
it. Use earlier checklists to identify key skills and potential employers.

2. Prepare a contact list. Include anyone who might have some information about
your field. Think broadly.

3. Contact your connections. Meet with them to explain your goals, share your
resume, and ask for advice and for referrals to others who might be able to help.

4. Follow up. Pursue any information, other contacts, and potential opportunities
you learn about from your contacts. Make sure that you keep in touch with them by
following up on leads and checking in for new information.

5. Say thank you. Be sure to formally thank all the people with whom you meet.
Reciprocate by sharing information they might find useful.

6. Attend programs and events. Participate in all networking programs and services
available through professional trade associations, alumni groups, and other
membership organizations.

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More Job Search Myths  

Myth #1: The help-wanted ads are the best way to find a job.

False. Current statistics estimate that 60 percent of all new jobs are found through
either networking or the Internet.

Myth #2: A headhunter will find me a job.

Wrong again. Headhunters (or recruiters) work for the companies who pay them to
find the best candidates for a job. While a headhunter may help you find a job,
recruiters will always tell you that they work for the client companies who pay their
fees.

Myth #3: The best place to send resumes is the human resources department.

Also wrong. Human resources departments are usually in the business of screening
out candidates or collecting resumes to pass along to the hiring manager. The best
way to make contact with a potential employer is to go directly to the hiring manager
whenever possible.

Myth #4: It’s who you know that matters most.

Yes and no. While it is true that many jobs are filled through word of mouth and
referrals, what you know still matters as well. You can have the greatest connections
in the world, but if you don’t have the skills to back you up, you could still end up
on the wrong side of the employment equation.

Myth #5: There are no good jobs for people over 50.

Wrong, wrong, wrong. Without denying the reality of age discrimination in the
workplace, it’s important to realize that there are many people over 50 who are still
able to land great new jobs. Before you leap to the ageism conclusion, make sure
that you have really honed your marketable skills and can sell potential employers
on your qualifications and experience.

Myth #6: You’ll never get a good job without a college degree.

Also false. While it definitely helps to have a college pedigree to your name, it’s
your job to persuade employers that your practical experience makes you the most
valuable candidate. Before you talk yourself into despair over your lack of an education,
make sure that you are doing your part to convince employers that you have
the smarts and skills to do the work they need done.

Myth #7: The more resumes you send out, the more likely it is that you will be successful in your job search.

Extremely doubtful. Most research indicates that targeted mailings are more effective
than mass mailings when it comes to generating job leads and offers. By taking
the time to do some quality research, target employers who can really use your experience,
and generate good referrals, you are more likely to advance your job search
cause in all of the right ways.

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Can an Employment Agency  

Finding an employment agency that is both reputable and useful to you in your job
search requires some skill and persistence. Before you sign up for an agency’s services,
you need to ask some or all of the following questions:

✔ Does the agency specialize in any specific industry or area?

✔ What kinds of people do they prefer to work with?

✔ Who pays their fee?

✔ Does the job hunter need to sign an exclusive contract with them?

✔ Do they provide resume writing assistance?

✔ Do they coach candidates to be effective interviewees?

✔ Do they have job orders that match your qualifications and experience?

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The Recruiter Connection  

Executive recruiters can provide valuable job search assistance to professionals and executives,
assuming you can find the right person for the job. Some of the things you need to
know to make this relationship work:

1. Recruiters work for client companies rather than individuals, which means that you
can’t expect them to assume too much responsibility for your job search campaign.
However, they do have access to bona fide job listings and are also rich in contacts,
so it makes sense, whenever possible, to add a recruiter’s name to your network of
contacts.

2. Networking is usually the best way to get connected to a recruiter. Ask your friends
and colleagues to recommend recruiters that they have worked with in the past. A
recommendation from someone who is currently one of the recruiter’s clients is akin
to a magic bullet. It usually hits its mark early and often.

3. You can use The Directory of Executive Recruiters to identify recruiters who specialize
in your field, industry, or job function. Rather than blanketing the recruiter marketplace
with unsolicited resumes, selectively contact those people who work in your
target market.

4. Some recruiters suggest that candidates telephone first before sending their resumes;
other prefer to see your resume first before having any telephone discussions. Given
the variation in their preferences, you’ll probably need to work by trial and error to
determine which approach is most effective for you.

5. Offer the recruiter a quid pro quo. Pass along information, refer them to potential
client companies, and recommend other job hunters (who may be good candidates
for different positions) in order to motivate the recruiter to want to help you in
return.

6. Follow up resumes with telephone calls. If possible, try to get the recruiter to meet
with you face-to-face as well. It’s always better to be able to distinguish yourself with
an in-person meeting.

7. Don’t expect a recruiter to get you a job or get mad at them because haven’t sent
you out on enough interviews. They don’t owe you a job, and because you haven’t
paid them a fee, you aren’t entitled to any specific service. If they can help you, it’s
usually because they are working on an assignment for which you really are the best
candidate. And if they don’t help, more often than not it’s because they don’t think
that you’re the right candidate for the assignments that they are trying to fill. To
them, it’s not personal—it’s just business.

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Taking Advantage of Career Fairs  

Career fairs are an excellent place to meet new employers and interview for possible jobs.
But you need to do more than make 20 copies of your resume and have your business
suit cleaned and pressed. You also need a game plan.

✔ Make sure that your resume is well-written and error-free. Generally speaking, you
will want to print out copies (rather than use photocopies) because the quality will
be better.

✔ Read the career fair handout in advance to figure out which companies will be represented.
If possible, do some advance research on those companies so that you can
present yourself intelligently.

✔ Focus on three to five companies that really interest you (rather than trying to cover
the universe of employers). Try to engage the recruiters in an intelligent conversation
about their company goals and priorities.

✔ Prepare a 30-second “elevator speech” to use with recruiters. Basically, this is a
succinct introduction of who you are, what you know how to do, and why you are
interested in them.

✔ When you give recruiters your resume, ask them what the next step in the process
will be. Also, get their business card so that you can follow up with them if, for
some reason, they neglect to follow up with you.

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Is Anybody Home?  

Many people are used to being “plugged in” 24/7. But when you communicate with
potential employers, you may want to think through your options carefully before deciding
what numbers to give out on your resume and cover letters.

1. If you work a traditional 9-to-5 job, it may be most convenient for you to use your
office phone number as your primary contact (assuming that your employer doesn’t
monitor your calls and that you’ll have enough privacy to respond to a call from a
prospective employer).

2. If it’s too risky for you to use your office phone, cell phones are another option. If
so, give some careful thought to how and when you normally use your cell phone,
because you certainly don’t want your seatmate on the train or the kid behind the
Starbucks counter listening to your phone calls with prospective employers.

3. If you decide to use your home phone number as a primary contact, make sure that
your phone message sounds professional rather than cute or overly friendly. (I’m
still recovering from the woman who sang opera arias with her husband on their
answering machine.)

4. If you share your home with other people (especially children), they will need to be
instructed to answer the phone courteously and to always take messages.

5. E-mail offers another expedient way to communicate with employers. It is usually
prudent, for the sake of privacy, to use your personal e-mail account rather than an
office address.

6. Take the time to create a new e-mail address that reflects your professionalism.
Potential employers don’t need to know about the sexual preferences, drinking
habits, or favorite hobbies that are often reflected in personal e-mail addresses.

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Help Wanted  

Sooner or later, almost every job hunter turns to the want ads hoping for an easy way to
find the job of their dreams. Knowing how and when to use advertised listings is an
important part of your job search.

1. Identify the newspapers, magazines, and trade publications that are most likely to
advertise the kinds of positions that you are looking for.

2. Read the entire classified section from two or three past issues to get a feeling for
how the information is organized.

3. Make a list of the job titles and section headings that are most appropriate for you
and make sure that you check those job titles and section headings each and every
time you read the ads.

4. Cut out or make copies of the ads that you want to respond to.

5. Review the ad carefully before responding. What qualifications are required? What
are your greatest strengths and selling points? How do they prefer to receive
responses? Remember to take your lead from their cues—if they say “No phone
calls!”, that means no phone calls.

6. If the ad requests that candidates send resumes, write a strong cover letter to send
along with your resume. In your letter, stick as closely as you can to the language
and information that is highlighted in the ad.

7. Make sure that you include an address, telephone number, and e-mail address
where you can be reached.

8. If you haven’t heard back from the employer after one week, follow up your letter
and resume with a telephone call. In that conversation, confirm that your resume
has been received, discuss your qualifications, and request an interview. FYI: Some
employment experts estimate that follow-up phone calls increase the likelihood of
getting an interview by 25 percent or more.

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Where the Jobs Are  

A good job search plan is like a diversified portfolio: You need to have lots of different
strategies and techniques to identify, create, and land a position. The following overview
will help you understand the plethora of options available to you.

1. Answering help-wanted ads in local newspapers, professional association
newsletters, and trade or professional journals: Although this strategy
has limited effectiveness (more than 80 percent of job openings are never advertised),
you don’t want to overlook the obvious.

2. Contacting employment agencies and placement services: The good
news about employment agencies and placement services is that they do have job
positions that they are trying to fill. But their services come with a possible buyerbeware
sign. Make sure that you work with a firm that has a good reputation and
that you understand the terms of their contract before you sign any agreement with
them.

3. Connecting with executive recruiters, who work the high end of the
job market: Stated differently, executive recruiters work with professionals and
mid- to senior-level management executives who are interested in landing new jobs.

4. Registering with database placement services/networks: These services
are relative newcomers to the employment market. They offer you the option to post
your resume online or send it into a national service, and employers then pay to
review your resume. While they have the advantage of convenience, they have the
disadvantage of a tight job market where employers are less likely to pay to review
applicant resumes.

5. Joining professional associations: Associations can have several potential benefits
available to their job-hunting members, including membership directories (for
networking purposes), networking meetings, and job banks or listings.

6. Enlisting the assistance of career planning and placement services:
Students and alumni of many colleges and universities can avail themselves of job
and career fairs, on-campus interviews, and alumni directories.

7. Sending out targeted mailings to organizations and employers of interest
in specific fields, industries, and geographic areas: This strategy
works most effectively when you target a specific person by name rather than relying
on mass mailings or cold calls.

8. Applying directly to employers: You can find job openings through company
Web sites or human resources offices.

9. Developing a list of referrals through networking sources and conducting
informational or exploratory interviews: Informational interviews can
help you learn more about the employer and its needs.

10. Parlaying part-time, temporary, and contract positions into permanent
full-time opportunities: Companies sometimes use temp-to-hire and other such
positions to employ workers on a trial basis. These positions are a good way to see
if the company is a good fit for you as well.

11. Employing yourself: If you can’t find the job of your dreams, you can work on
creating that job for yourself through creative self-employment.

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The Psychological Challenge  

Job hunting is taxing under any circumstances. But it is made more complicated by the
fact that it often occurs during a time in a person’s life when he or she is feeling anxious,
insecure, and vulnerable.

✔ Be patient with yourself. It is going to take some time to figure out what you want
and to feel comfortable promoting your strengths and (if necessary) discussing your
failures and weaknesses. Try to focus on the day-to-day activities rather than the
end goal and reward yourself (mentally) when you feel that you have implemented a
job search strategy or technique competently.

✔ The Premack Principle in psychology establishes a system of rewards by linking
unpleasant tasks to pleasant ones. To make use of this principle in your job search,
make certain to reward yourself by doing something that you like to do after you
have completed some arguably unpleasant job search task. For example, if you hate
to make phone calls but love to go outside and work in the garden, give yourself an
hour in the garden for every hour that you spend on the phone making networking
calls and setting up interviews.

✔ Learn from your mistakes. Job-hunting skills—like any other skills— require time
and practice. Rather than berating yourself every time you say or do something
wrong, try to look more objectively at what you might have said and done differently
so that you won’t make that particular mistake again.

✔ Don’t take silence or rejections personally. Job hunting, by its very nature, requires
that you suffer through narcissistic injuries on a weekly or even daily basis.
Although it may be difficult not to feel hurt when someone doesn’t call you back
immediately or offer you a job on the spot, it’s all part of the “game” of job hunting.
Like salespeople who learn to embrace the “no” because it brings them that
much closer to the big sale, try to cultivate an attitude of hope and optimism. As
psychologist Martin Seligman has noted, “Pessimists may be more realistic, but
optimists are more successful and have more fun.”

✔ You can’t change the big picture, but you can influence your individual situation.When you focus on the big picture—unemployment rates, labor statistics, and interest
rates—it’s easy to get overwhelmed by bad news over which you have no control.
What you can control is your individual situation. By focusing on the people
who you can influence, you regain a sense of confidence, self-esteem, and control
over your own destiny.

✔ Stay active and involved. Isolation and, by extension, desperation are anathema to
successful job hunting. Rather than bury your head in the sand or slink off into a
corner to hide in shame, push yourself to become social. Not only will this help
your networking efforts, it will also enable you to stay connected to people you care
about and those who care about you. Also, consider joining a support group of job
hunters who are grappling with similar experiences. That way you can support each
other during a period in your lives that may be more stressful than usual.

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How to Recover from Involuntary Terminations  

Losing your job—regardless of whether you’ve been laid off, downsized, right-sized, or
terminated for cause—is often a traumatic experience. Here are some steps you can take
to help the healing process along:

✔ Acknowledge your worst fears and feelings. Losing a job is almost always a
stressful life event that can fill you with a host of conflicting feelings: anger, anxiety,
betrayal, emptiness, guilt, self-doubt. It usually helps to recognize and vent those
feelings.

✔ Don’t isolate yourself. This is a time when you are going to need the support of
your family, friends, and others. If necessary, seek out the services of a professional
career counselor or psychotherapist who can support you during a potentially trying
time in your life.

✔ Formulate a game plan. Develop a plan of action that will allow you to capitalize
on your situation by identifying opportunities that match up with your skills,
interests, and values.

✔ Familiarize yourself with the skills and tools of job hunting. If you
haven’t already done so, review Checklist 35 in order to identify your weaknesses
and then formulate a plan of action to develop the job search skills you need in
order to be successful.

✔ Try to maintain your perspective. Although your job loss may feel like a failure
to you, it is also an opportunity to learn, grow, and redirect your energies. This
is a time when you need to take care of yourself mentally, physically, and spiritually.
Use your time wisely to get and stay healthy in every possible way.

✔ Cultivate resilience. Resilience is the ability to bounce back from setbacks and
deal effectively with challenges and obstacles. For most people, this means learning
to cultivate a spirit of hope and optimism, connect (or reconnect) with support
systems, and develop new skills and game plans. As has often been noted, what
doesn’t kill you makes you stronger.

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Seven Job Search Myths  

When it comes to job hunting, there is no shortage of “experts” to tell you exactly what
you need to do to find a good job. That said, there’s also no limit to the amount of bad
advice you can accumulate in the process of your search. Here is a list of some of the
most common job hunting myths.

Myth #1: There is one right way to find a job.

Although many job hunting surveys point to the power of networking as the single
most valuable job search strategy, an effective job search strategy is much like a wellbuilt
financial portfolio that reflects the value of diversification. In addition to networking,
make sure that you respond to advertised listings, talk to recruiters, contact
potential employers directly, and learn how to parlay contract or temporary jobs into
permanent full-time positions.

Myth #2: If a job isn’t advertised in the paper or on the company’s Web site,
there aren’t any positions available.

Although many employers use classified ads and online job postings to advertise
open positions, many jobs are never advertised. In order to identify these hidden
jobs, you must proactively call companies that interest you and continue to develop
and expand your network of contacts.

Myth #3: Nobody reads cover letters.

As a matter of course, resumes should almost always be accompanied by a wellwritten
cover letter. This cover letter can be valuable for several reasons:
● It targets a specific person and job title as a way of ensuring that your
resume makes it to the desk of the right hiring authority
● It provides an opportunity to highlight those skills and experiences that are
most relevant to your target (regardless of whether they are listed on your
resume)
● It is a clear illustration of your writing skills
● It is the professional thing to do

Myth #4: A resume should always be one page.

As traditional career ladders have vanished, so too has the one-page resume started
to go the way of the dinosaur. For many experienced job hunters, limiting your
resume to one page doesn’t make sense if that means that you must also eliminate
potentially important information in the process. As a general rule, your resume
should be succinct and well written. Depending on the nature of your experience,
you may need two pages to include all relevant information. Having said that, try to
include the most relevant information in the first page.

Myth #5: If a company likes my resume, they will call me in for an interview.

In a perfect world, this would be the reality of every job search. But in the so-called
Information Age, the reality is that it’s easy for your resume to get lost among the
hordes of paperwork. It is incumbent on you to make sure that your resume gets
noticed. You can do that by following up your resume and cover letter with a telephone
call or e-mail to make sure that the recruiter knows who you are and why you
are so well qualified.

Myth #6: It’s not what you know that matters; it’s who you know that counts.

In fact, it’s both who and what you know that counts. While a good referral can get
you in the door and in front of the right people, if you don’t have the skills and
experience to do the job, the odds are against you. To make sure that doesn’t happen,
take the time to develop a focused job search strategy that really capitalizes on
your strengths and qualifications.

Myth #7: When it comes to sending out resumes, the more the merrier.

Although many people do take a shotgun approach to job hunting, a qualitative
approach to the job market is usually more successful than a quantitative one. To do
this, you must spend some time and effort researching the job market and identifying
specific employers who can benefit from what you have to offer and then
approach them, knowledge in hand.

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Job Hunting While Still Employed  

Conventional wisdom has always maintained that it’s easier to find a new job while
you’re still employed. Like much conventional wisdom, that’s only partly true. While it
may make it easier for you to pay your bills, it isn’t always easy to find the time or energy
to conduct a good search. Here are some guidelines that you can use to incorporate a job
search into an already hectic schedule.

1. Make your job search a priority. Although you obviously cannot devote entire days
to looking for a new job, you can work every day toward the goal of finding a new
job. If you can find a way to carve out 30 to 40 minutes per day for job search
activities, it will help you sustain your motivation and persist in your efforts.

2. Take time to engage in some meaningful self-assessment before you start barnstorming
the job market. To facilitate that goal, use the checklists in Section 1, take some
vocational tests, and, if necessary, find yourself a good career counselor who can
help you clarify your goals and direction.

3. Write your resume with your job objective in mind. Use the Internet to research
potential employers and identify open positions which match up with your goals.

4. Develop a networking strategy that you feel comfortable with. Because you are still
employed, you need to think carefully about who you can trust with the knowledge
of your job search, as you don’t want the information that you are job hunting leaking
back to your current employer.

5. Use common sense and good judgment. Don’t read the classified ads at your desk
or leave your resume in the photocopy machine. Do bring your cell phone to work
and use it to make and receive calls during your lunch hour and on your break, but
be careful to safeguard your privacy. You don’t want anyone to overhear your conversations.

6. Set up networking meetings and interviews before or after work or during your
lunch hour. However, if you are normally a casual-dress person, suddenly starting to
wear suits to work is going to send a red flag to the people you work with.

7. Don’t ignore your current job responsibilities. They are also a priority. Even though
your heart isn’t in it, don’t develop a bad attitude or turn out slipshod work. The
key is to balance your job search priorities with your job responsibilities so that neither
one suffers too much.

8. Be realistic about how long it takes to move from one job to another. Because you
are still employed, your job search will inevitability take longer than you want it to.
This is the compromise that you accepted when you elected to stay in your current
job. If you work steadily toward your goal of finding a new job and stay motivated,
energized, and optimistic, the process will be less frustrating and ultimately more
successful.

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What Can You Do for Us? The Power of Accomplishments  

From an employer’s point of view, there is no greater predictor of success than past performance.

To convince potential employers that you are the best candidate for the job,
you must be able to clearly articulate and sell your accomplishments.

1. Start by writing one-line statements about various aspects of your experiences (in
school, at work, and through community/professional activities). Use your resume
checklists to organize your thoughts.

2. Convert each activity into an accomplishment statement. Accomplishment statements
usually begin with an action verb, describe your activities, and end with a
statement of what you achieved.

Examples:
● Reduced operating expenses by 25% by improving efficiency and
decreasing expenses.
● Selected new vendors for office services, resulting in improved customer
service and satisfaction.
● Generated $50,000 in new sales during first twelve months.
● Created media relations campaign for health care provider, resulting in
story placements in three major metropolitan newspapers.

3. Make your list of accomplishment statements as comprehensive as possible. You can
always make editorial changes later.

4. After you have completed your list, edit the statements to use the most powerful
verbiage and reflect tangible evidence of results.

5. If you are using a chronological resume format, make sure that you list each accomplishment
directly beneath the company where you acquired it.

6. If you are using a functional resume, you will need to group related accomplishments
together under functional headings (regardless of when and where you
accomplished those results).

7. Finally, review your accomplishment statements in the context of your specific job
objective; then organize and present the statements in order of their relevance to the
potential employer.

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Putting Your Education to Work  

Which aspects of your education you choose to emphasize depends a lot on your individual
circumstances. These general guidelines will help you get the credit you deserve for
the education that you have achieved.

1. If you are a new graduate with limited work experience, you will want to put the
education section of your resume near the top of the first page. Ramp it up by
including information about scholarships, GPA, internships, work-study programs,
related coursework, and extracurricular activities.

2. If you graduated more than five years ago, your job objective will determine whether
you put your education before or after your work experience. If you are working in a
field that is related to your degree or major, your work experience should receive the
greater emphasis (and therefore go first). If you are working in an unrelated area
and want to get back to your initial game plan, put your education before your work
experience.

3. If you are a career changer with a new degree, put your education before your work
experience. This structure will illustrate your commitment to and enthusiasm for
your new career choice.

4. If you received your degree from a very prestigious university whose name impresses
people, place the education section before your work experience to establish instant
credibility.

5. If you are an academic, always put your education first.

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The Brave New World of Electronic Resumes  

The key to creating a scannable resume is to make sure that it is readable by both
employers and computers. Because these resumes are usually scanned into a company’s
human resources database, some special rules apply.

1. Print your resume on scannable high-quality laser-resolution paper.
2. Do not use colored paper or ink.
3. Send an original document rather than a photocopy.
4. Your name should appear on the first line of your resume with your address, phone
number, e-mail address, and fax number beneath your name.
5. Your resume should include text only. Eliminate all bullets, underlining, graphics,
italics, and boldface.
6. Keep the formatting simple. Use standard paragraphs, traditional fonts (Arial,
Times, or Helvetica), and 10- to 14-point font size.
7. Make sure that you number the pages and put your name at the top of every page.
8. Don’t use headers or footers.
9. Distinguish section headings by using capital letters.
10. Use an outline format (rather than bullet points) for your job responsibilities and
accomplishments.
11. Use job-specific keywords. Industry terms, jargon, buzzwords, and hard skills will
also pass the computer scan test for relevance. You can also include job titles,
departments, key functions, technical skills, degrees, and other relevant information.
12. To adapt your current resume into a scanner-friendly resume, eliminate all the formatting
and add a keywords section at the bottom of your resume.

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Your Resume in Action: Verb(alizing) Your Accomplishments  

Resumes should always be action-oriented. The following list of action verbs is designed
to help you better identify and articulate your accomplishments.

Action Words

Achieved
Acquired
Adapted
Administered
Advised
Advocated
Allocated
Analyzed
Anticipated
Appraised
Arranged
Assembled
Assessed
Assisted
Attended
Audited
Augmented
Authored
Balanced
Benchmarked
Briefed
Broadened
Built
Chaired
Checked
Clarified
Collaborated
Combined
Communicated
Completed
Compiled
Composed
Computed
Conceived
Concluded
Conducted
Constructed
Consulted
Contributed
Coordinated
Counseled
Crafted
Created
Decreased
Defined
Delivered
Demonstrated
Designed
Determined
Developed
Diagnosed
Directed
Discovered
Documented
Drafted
Edited
Educated
Engineered
Established
Evaluated
Exceeded
Executed
Expanded
Expedited
Facilitated
Financed
Foresaw
Formalized
Formed
Formulated
Fostered
Founded
Generated
Governed
Hired
Identified
Implemented
Improved
Increased
Influenced
Initiated
Installed
Instituted
Integrated
Interacted
Interpreted
Interviewed
Introduced
Invented
Investigated
Launched
Led
Leveraged
Linked
Maintained
Managed
Marketed
Mediated
Mentored
Moderated
Monitored
Motivated
Negotiated
Operated
Organized
Originated
Oversaw
Patented
Performed
Pioneered
Planned
Prepared
Produced
Programmed
Promoted
Proposed
Provided
Publicized
Published
Purchased
Pursued
Recruited
Reengineered
Represented
Researched
Reshaped
Resolved
Restructured
Reviewed
Revised
Rewrote
Scheduled
Secured
Selected
Served
Set up
Sold
Spearheaded
Sponsored
Staffed
Started
Structured
Supervised
Surpassed
Surveyed
Taught
Tested
Trained
Transformed
Updated
Upgraded
Utilized
Wrote

Words to Avoid Like the Proverbial Plague

Abused
Accused
Bullied
Burned
Destroyed
Embezzled
Fired
Immolated
Indicted
Maimed
Manhandled
Massacred
Misappropriated
Robbed
Shot
Stole
Squandered
Threatened
Victimized
Violated

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Questions to Ask in Informational Interviews  

Come to informational interviews prepared with a list of questions and, if necessary, take
notes during the interview to make sure that you remember the answers to your questions.
The following questions will (hopefully) get your thinking started in the right direction:

1. What is your job title and occupational role?
2. How did you choose this field? Profession?
3. What kind of training do you need to do your job?
4. What skills and experience do you need to work in this field?
5. What is your educational background?
6. Do you think that your education prepared you well to do this kind of work?
7. Do you have an area of specialization?
8. Are there other areas of specialization that I might want to consider?
9. What does a typical career path look like in this field?
10. Is the field growing?
11. What are the most difficult challenges that you face in your work? Career?
12. How competitive is this field? Are jobs plentiful or scarce?
13. How do you typically spend your day? Week?
14. Do you work under a lot of stress?
15. How many hours per week do you normally work? Is it common to take work
home?
16. Do you have to deal with a lot of crises and emergencies?
17. Where does your job/position fit within the larger organization?
18. Do people recognize and appreciate the work you do?
19. What do you like most about this work?
20. What do you like least about this work?
21. What advice can you give me?
22. Is there a professional group that you like and belong to?
23. Can you recommend other people for me to talk to?
24. If I want to go into this field, what do you recommend that I do first?
25. Is there anything that you wish you had done differently in your career?
26. What is a typical starting salary?
27. Would you mind reviewing my resume and making comments?
28. What is the best way to find a job in your field?

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Researching the Job Market Through  

With so many changes in the job market, it’s no wonder that so many people find
researching a career confusing and overwhelming. The key is to find ways to link your
self-assessment information to potential career choices and then structure a plan to learn
more about the fields and industries that interest you. Informational interviewing, a targeted
form of networking, is an essential part of that process.
Here’s how it works:

1. Use the Occupations Summary in the previous checklist to identify the fields and
occupations that you want to explore.

2. Ask people that you know (relatives, acquaintances, friends, colleagues, past
employers) to introduce you to people who work in your areas of interest.

3. Use the Encyclopedia of Associations (available at many libraries) and other
resource materials to help you identify professional/trade associations in your target
area. If there is a local chapter, plan to attend a meeting to meet new people and
learn more about the field.

4. Should you decide to join a professional group, ask if they have a membership
directory (which you can use to conduct further informational interviews) as well as
a job bank (which will come in handy when you’re ready to do your job search).

5. When you have identified the people that you want to meet (either through your
personal networking strategy or by using the directory), contact them by e-mail or
phone to schedule a convenient time to talk.

6. During your initial conversation, make sure that you briefly explain who you are,
why you are contacting them, and what you hope to gain from the conversation.
Make sure that you are cordial but assertive.

7. Before the interviews, do your homework. Read trade journals, track down Web
sites, and gather whatever information you need in order to present yourself as a
knowledgeable interviewee. Remember that your goal is not to find a job, it is to
find out if this is the right career path or company for you.

8. At the conclusion of the interview, ask your contact if they can recommend other
people or resources that you can use to learn more about your areas of interest.

9. Always follow up your meetings with a thank-you letter. If someone was particularly
helpful, make sure that you tell them how much you appreciate their interest and
concern. Also, make sure that you periodically apprise them of your progress. They
will surely appreciate your consideration.

10. After you have made a decision (whether it’s for or against a particular choice),
reconnect with your network of people to let them know how you are progressing
and what you would like to happen next.

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Brainstorming for Job Ideas 4  

Q–R

Quality control specialist
Quality engineer
Rabbi
Radio announcer
Radio producer
Radiologic (X-ray) technician
Radiologist
Reader
Real estate developer
Realtor
Receptionist
Recording engineer
Recreational director
Recruiter
Referee
Registrar
Rehabilitation therapist
Reporter
Research assistant
Researcher
Reservations agent
Respiratory therapist
Restaurant manager
Restoration architect
Restorer
Retail manager
Roboticist
Roofer

S

Safety inspector
Sales agent
Sales person
School nurse
School psychologist
Science teacher
Science writer
Scientist
Scout
Screenwriter
Seamstress
Securities trader
Security officer
Sheet-metal worker
Seismologist
Set designer
Shop steward
Singer
Ski instructor
Skip tracer
Social worker
Sociologist
Software developer
Sound mixer
Special events director
Speech pathologist
Speechwriter
Sports agent
Sportscaster
Statistician
Stockbroker
Store detective
Stunt person
Surveyor
Systems engineer

T

Tattoo artist
Tax analyst
Tax attorney
Teacher
Technical writer
Theater manager
Tool and die maker
Tour guide
Tour operator
Toy designer
Trainer
Translator
Travel agent
Travel clerk
Trucker
Trust officer
Typist

U–V

Ultrasound technician
Underwriter
Upholsterer
Urban planner
Urologist
Utility worker
Veterinarian
Veterinary technician

W–Z

Waiter
Webmaster
Wedding consultant
Welder
Wildlife conservationist
Woodworker
Writer
Youth counselor
Zookeeper
Zoologist

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Brainstorming for Job Ideas 3  

N

Nanny
Naprapath
Naturalist
Navigator
Neurologist
Neuropsychologist
Newspaper columnist
Newspaper editor
Newspaper publisher
Newspaper reporter
Newswriter
Nuclear engineer
Numerical control (NC) machine-tool operator
Nurse
Nurse-anesthetist
Nurse-consultant
Nurse educator
Nurse-midwife
Nurse’s aide
Nursing home administrator
Nutritionist

O

Obstetrician
Occupational health and safety
inspector
Occupational therapist
Oceanographer
Office manager
Operations manager
Ophthalmologist
Optician
Optometrist
Oral surgeon
Organizational psychologist
Osteopath
Otolaryngologist
Outplacement consultant
Outreach worker

P

Painter
Paleontologist
Paralegal (Legal assistant)
Park ranger
Parole officer
Party planner
Pathologist
Patient representative
Pawnbroker
Payroll clerk
Pediatric nurse
Pediatrician
Penologist
Personal injury attorney
Personal shopper
Pharmacist
Pharmacy technician
Photogrammetrist
Photographer
Photojournalist
Physical therapist
Physician
Physician assistant
Physicist
Physiologist
Piano tuner
Pipe fitter
Plumber
Podiatrist
Poet
Police officer
Political scientist
Politician
Preschool teacher
Priest
Producer
Professor
Program analyst
Program director
Proofreader
Property manager
Prosthetist
Psychiatrist
Psychoanalyst
Psychologist
Psychometrist
Public affairs specialist
Public relations representative
Publicist
Publisher
Purchasing agent

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Brainstorming for Job Ideas 2  

G

Game designer
Gamekeeper
Gardener
Gemologist
Genealogist
General contractor
General manager
Genetic counselor
Geneticist
Geodetic surveyor
Geographer
Geologist
Geophysicist
Geriatric nurse
Geriatric social worker
Gerontologist
Glass blower
Glazier
Government chief executive
Graphic artist
Graphic designer
Groundskeeper
Guidance counselor
Gynecologist

H

Health care administrator
Health care worker
Health educator
Health physicist
Historian
History teacher
Home inspector
Horse trainer
Horticultural therapist
Horticultural worker
Hospice worker
Hospital administrator
Host
Hotel clerk
Hotel manager
Housekeeper
Housekeeping supervisor
Human resources director
Human resources representative
Hypnotist

I–J

Illustrator
Image consultant
Immigration attorney
Importer
Industrial engineer
Industrial hygienist
Information specialist
Information systems consultant
Inspector
Installer
Instructional designer
Instructor
Insurance broker
Interior designer
International meeting planner
Interpreter
Interviewer
Inventor
Investigator
Investment banker
Ironworker
Janitor
Jeweler
Job counselor
Journalist
Judge

L

Labor attorney
Labor relations specialist
Laboratory technician
Landscape architect
Landscape gardener
Law librarian
Lawyer
Legal assistant
Legislative aide
Legislative analyst
Legislator
Librarian
Linguist
Literary agent
Loan officer
Lobbyist
Lyricist

M

Machinist
Magician
Maintenance engineer
Make-up artist
Management consultant
Manager
Manufacturer’s representative
Map editor
Marine biologist
Marine geologist
Marketing assistant
Marketing communications director
Marketing research analyst
Massage therapist
Materials scientist
Mathematician
Mechanical engineer
Media relations specialist
Mediator
Medical assistant
Medical examiner
Medical illustrator
Medical photographer
Medical records clerk
Medical social worker
Medical technologist
Mental health worker
Metallurgist
Meteorologist
Microbiologist
Military (enlisted)
Military officer
Minister
Model
Mortgage broker
Mortician
Motivational speaker
Motorcycle mechanic
Music therapist
Musical instrument repairer
Musician
Musicologist
Mycologist

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Brainstorming for Job Ideas 1  

Self-assessment is an important part of the career choice process, but it is also essential
to marry that assessment to your understanding of a dynamically changing job market.
The following list is designed to increase your knowledge of job possibilities. Read
through the list and circle job titles that interest you. If you are not familiar with a particular
job title (but would like to learn more about it), put a question mark next to that
particular title as a reminder to do some research.

A
Accountant
Accounting clerk
Activities therapist
Actor
Actuary
Acupuncturist
Addictions counselor
Administrative assistant
Adult education instructor
Advertising executive
Aerobics instructor
Agent
Air traffic controller
Airline pilot
Analyst
Animal trainer
Animator
Anthropologist
Antique dealer
Appraiser
Archaeologist
Architect
Archivist
Art dealer
Art director
Art teacher
Art therapist
Artist
Artist’s representative
Astrologer
Astronomer
Athlete
Athletic coach
Athletic director
Athletic trainer
Attorney
Auctioneer
Audiologist
Author
Auto dealer
Automotive body repairer
Automotive mechanic
Aviation engineer
Aviation mechanic

B

Bail bonding agent
Baker
Banker
Barber
Bartender
Beautician
Belly dancer
Biochemist
Biogeneticist
Biological weapons expert
Biologist
Biology teacher
Biomedical engineer
Bodyguard
Book binder
Book editor
Bookkeeper
Botanist
Brand manager
Bricklayer
Broadcast journalist
Broadcast technician
Building contractor
Building inspector
Building manager
Bus driver
Business home economist
Buyer

C

Cake decorator
Candy maker
Captain
Cardiologist
Career coach
Career counselor
Carpenter
Cartographer
Cartoonist
Cashier
Caterer
Chauffeur
Chef
Chemical engineer
Chemist
Chemistry teacher
Child care worker
Child psychologist
Child welfare worker
Chiropractor
Chocolatier
Choreographer
Cinematographer
City manager
Civil engineer
Civil engineering technician
Claims adjuster
Climatologist
Clinical psychologist
Clown
College admissions officer
Columnist
Comedian
Comedy writer
Commercial artist
Commodities trader
Communications consultant
Community activist
Community educator
Community relations director
Competitive intelligence analyst
Compliance officer
Composer
Comptroller
Computer equipment repairer
Computer game tester
Computer graphics artist
Computer operator
Computer security specialist
Computer systems analyst
Conductor
Conservationist
Conservator
Construction worker
Consultant
Convention/conference planner
Cook
Copy writer
Coroner
Corrections officer
Cosmetologist
Costume designer
Court reporter
Credit analyst
Credit officer
Criminologist
Cross-cultural trainer
Croupier
Cruise director
Curator
Customer service representative
Cytotechnologist

D

Dance choreographer
Dance teacher
Dance therapist
Dancer
Data processing operator
Data processing supervisor
Day care director
Dean
Dental assistant
Dental hygienist
Dentist
Design engineer
Designer
Detective
Development officer
Diamond cutter
Diesel mechanic
Dietitian
Diplomat
Director
Disc jockey (Announcer)
Dispatcher
Distance education instructor
Diver
Diving instructor
Dog groomer
Dog trainer
Dog walker
Dollmaker
Drafter
Drama coach
Dramateur
Dressmaker
Driver

E

Ecologist
Economist
Editor
Educational administrator (Principal,
Superintendent)
Educational psychologist
EEG technologist
EKG technician
Electrical/electronic engineer
Electrician
Elementary school teacher
Emergency medical technician
Employee assistance counselor
Employee benefits specialist
Engineering technician
Engraver
Entertainer
Environmental attorney
Environmental educator
Environmental engineer
Environmentalist
Ergonomics engineer
Estimator
Evangelist
Examiner
Excavator
Executive assistant
Executive coach
Executive recruiter
Executive secretary
Exercise physiologist
Exporter

F

Facilities engineer
Family life educator
Family therapist
Farm manager
Farm operator
Fashion designer
Fashion illustrator
Financial analyst
Financial director
Financial planner
Firefighter
Fisher
Fitness instructor
Flight attendant
Floral designer
Florist
Food scientist
Food service supervisor
Food service worker
Foreign service officer
Forensic accountant
Forensic pathologist
Forensic psychologist
Forest ranger
Forester
Freelance writer
Fundraiser
Furniture designer
Furrier

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Some Things You Need to Know  

For those readers who are interested in a more objective form of self-assessment, it often
makes sense to invest in vocational testing. Here are some guidelines to keep in mind:

1. There is no perfect test that is right for everyone. The goal of vocational
testing is to help you understand yourself better in order to make better career decisions.
When choosing the right test for you, you need to find a comfortable format
as well as the right content.

2. Tests make more sense when interpreted by experts. Experts are familiar
with what the results mean and can help you figure out how to make the best career
decisions based on that information. If you aren’t familiar with the range of tests
available, seek out the services of a qualified career counselor to help you make that
determination and interpret the test results.

3. There is no perfect answer. A test will not provide you with the “perfect
answer” to your career choice questions. It can only provide guidelines to help you
discover the best answers for yourself. Although it’s understandable to want a test to
tell you who are and what you should do, the real value of tests is exploratory. A
good test can provide new insights and ideas.

4. If one is good, then two (or three or four) are better. Take a variety of
tests in order to get a more comprehensive picture of your skills, interests, preferences,
and personality style. When you take a whole series of tests, you are in a better
position to identify overlapping and complementary themes.

5. Tests are designed to facilitate self-knowledge, not replace it. No test
results should ever be treated as gospel if they don’t seem accurate to you. They
can’t provide easy answers to serve as a substitute for genuine soul-searching. Trust
your intuition. Always listen to your heart.

6. You are more complicated than your test results. While test results can
seem uncannily accurate, they are always, at best, approximations of who you are.
Rather than viewing them as a complete picture of yourself, use them as a basis for
further exploration.

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Working Conditions  

Although you may not get everything you want, it is important to determine your work
priorities and negotiate for the things that are more important to you.
Put a check mark next to the conditions that you consider non-negotiable (in other
words, your must-haves).

____ short commute
____ casual work environment
____ flexible schedule
____ private office
____ job security
____ reasonable hours
____ on-site day care facility
____ employee parking
____ company car
____ performance bonuses
____ nice offices
____ liberal vacation policy
____ sick leave
____ insurance benefits
____ on-the-job training
____ fast pace
____ holiday pay
____ room for advancement
____ privacy
____ state-of-the-art technology
____ tuition reimbursement
____ family leave policy
____ good working conditions
____ professional working environment
____ other __________________
____ other __________________
____ other __________________

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Personality Type  

One of the most popular personality profiles is the Myers-Briggs Type Inventory, which
uses four dimensions of personality to help individuals determine their specific personality
type.

Extraversion Introversion

Extraversion (E) means that you Introversion (I) means that you are
are energized by the outer world of energized by and relate more easily to
people rather than the inner world the world of ideas.
of ideas.

Sensing iNtuition

Sensing (S) means that you prefer Intuition (N) means that you prefer to
to work with concrete, practical work with possibilities and relationships
facts and are oriented toward rather than facts.
the present tense.

Thinking Feeling

Thinking (T) means that you base Feeling (F) means that you base your
your judgments on impersonal judgments more on personal values and
analysis and logic. feelings than objective analysis.

Judging Perceiving

Judging (J) means that you prefer a Perceiving (P) means that you prefer a
planned, orderly, structured way of flexible, spontaneous way of life and may
life and are often results-oriented. be more process-oriented.

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25 Work-Related Values  

Recognizing your values is an important part of the self-assessment process. Review
the following work-related values and rate them 1-5 (with 1 being most important and
5 being least important).

____ money
____ job security
____ autonomy
____ affiliation with people you like
____ safe working conditions
____ location
____ benefits
____ interesting work
____ making a contribution
____ innovation and creativity
____ opportunities for advancement
____ professional development
____ recognition
____ challenge
____ power
____ flexibility
____ work–life balance
____ growth
____ variety
____ leadership
____ challenge
____ meaning
____ technical competence
____ prestigious organization
____ resources
____ other__________________
____ other__________________
____ other__________________

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What Do You Like to Do?  

Psychologist John Holland developed a well-known classification system that you can use
to organize your thinking about your interests. He believed that most people can categorize
their interests according to six types: Realistic, Investigative, Artistic, Social,
Enterprising, and Conventional.

A review of these categories may help you define your strongest areas of vocational interest.
Keep in mind that most jobs and occupations combine aspects of several interest categories
instead of falling under the exclusive domain of any one category.

✔ Realistic: Individuals with realistic interests prefer activities that involve working
with tools, machinery, or animals. They often enjoy working with their hands and
being outdoors. Typical realistic jobs include engineers, machinists, and farmers.

✔ Investigative: Investigative people are usually analytical, methodical, precise,
and curious. They enjoy solving complex mathematical problems, scientific inquiry,
and research. Typical investigative careers include biologists, mathematicians,
research scientists, and physicians.

✔ Artistic: Artistic individuals are often creative, non-conforming, original, and
introspective. They tend to like flexible, unstructured environments that value
innovation and creativity. Typical occupations include artists, writers, designers,
and musicians.

✔ Social: People with social interests enjoy helping and teaching others. They are
often social workers, counselors, teachers, and bartenders.

✔ Enterprising: Enterprising individuals are often drawn to the business world. They
enjoy influencing, persuading, and leading others for the purpose of economic or organizational
gain. Salespeople, attorneys, and managers are often enterprising types.

✔ Conventional: People with conventional interests enjoy working with data and
paper. They are often drawn to jobs or professions with high levels of administrative
activities, such as accountants, secretaries, and administrators.

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Knowing What You Do Best  

To determine your best career choices, you must be able to identify and build on your
skills and abilities. In the following checklist, I ask you to give more thought to those
dimensions of yourself. Rate yourself Excellent, Good, or Fair on each skill and then
choose your top ten skills in each area.

SKILLS WORKING WITH PEOPLE

Acting
Advising
Advocacy
Arbitration
Clarifying
Client/customer relations
Coaching
Collaborating
Communicating
Conflict management
Consulting
Counseling
Creating synergies
Debating
Decision-making
Delegating
Demonstrating
Developing people
Diplomacy/tact
Directing
Effecting change
Entertaining
Facilitating
Helping others
Hosting
Influencing
Initiating
Instructing
Interrogating
Interviewing
Leadership
Listening
Litigation
Managing people
Mediation
Mentoring
Monitoring
Motivating
Negotiation
Nurturing
Performing
Placating
Policing
Promoting
Public speaking
Recruiting
Representing
Sales
Socializing
Supervising
Teaching
Team-building
Training

SKILLS WORKING WITH PEOPLE

Accounting
Analyzing
Appraising
Assessing
Auditing
Bookkeeping
Budgeting
Calculating
Cataloguing
Charting
Classifying
Compiling data
Computer programming
Conceptualizing
Creating
Designing
Drafting
Drawing
Driving
Editing
Evaluating
Experimenting
Financial planning
Fund-raising
Forecasting
Formulating policy
Hypothesizing
Interpreting
Inventing
Investing
Machine operation
Mechanical aptitude
Planning
Policy analysis
Policy development
Problem analysis
Problem-solving
Program design
Program development
Project design
Project development
Project management
Reading blueprints
Reducing costs
Regulating
Reorganizing
Researching
Reviewing
Scheduling
Spatial relations
Surveying
System analysis
System design
Testing
Troubleshooting
Typing
Using tools

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Seven Rules for a More Successful Career  

Rule 1: Motivation is the key to success.

The key to understanding personal motivation is in knowing what energizes you—
what kinds of activities, people, places, and situations are personally stimulating and
fulfilling—and then capitalizing on those motivations.

Rule 2: Success takes hard work.

Success takes preparation and hard work. Thomas Edison once remarked, “A genius is
a talented person who does his homework.” Bill Gates was a computer geek before he
was catapulted into the limelight. Michael Jordan was a hardworking and determined
high-school and college athlete before he became one of the greatest athletes of all time.
These men are rich, but they devoted themselves to their work, have been willing to work
hard, and haven’t been daunted by failure.

Rule 3: Learn from your mistakes.

Success depends on learning from mistakes and overcoming challenges.
It’s not enough to be ambitious. The world is filled with ambition, and the path to success
is littered with discarded dreams and disillusioned people who never achieved the
recognition or success they felt they deserved.

Rule 4: Follow your dreams.

Missions are the values or dreams that drive super-achievers to pursue excellence.

Rule 5: Honor your talents.

When Harvard University psychologist Howard Gardner conducted his landmark
research on multiple intelligences, he opened the door to a fuller understanding of human
potential. In contrast to society’s traditional emphasis on verbal and analytical abilities as
the pinnacle of intelligence, Dr. Gardner put forth a more expanded vision that includes
linguistic, musical, spatial, kinesthetic, emotional, interpersonal, and intrapersonal intelligences.
Understanding yourself as a multifaceted individual with many talents and possibilities
enables you to expand your vision of your own career potential.

Rule 6: Manage yourself.

There’s no direct correlation between success and mental health. You don’t have to be
a nice person to be successful. You can win the rat race and still be a rat. But if you
manage yourself well, you can win the rat race without turning into a rat. This involves
developing a good working relationship with your thoughts, feelings, and actions.

Rule 7: Take calculated risks.

Most of us were raised with rules and know the consequences of disobeying them. But
if those rules have taught you that it’s dangerous to take risks, you are limiting your
rewards. When building a career in the competitive work world, you must be willing to
take risks to reap the rewards you seek. Successful risk-taking involves knowing your risk
tolerance. What many otherwise ambitious careerists fail to realize is that not taking a
risk is also a risk. There’s a risk involved in not trying, and along with the risk of failing,
there’s the risk of regret.

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The Ten Commandments of Career  

1. Honor your talents, interests, and values.
2. Choose a career that matters to you.
3. Build more competence every day.
4. Learn from your mistakes.
5. Seek out mentors whom you respect and admire.
6. Be an individual performer and a team player.
7. Strive for visibility.
8. Accept responsibility for your successes and your failures.
9. Keep things in balance and perspective.
10. Cultivate a supportive network of people for the good times and the bad.

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